Freekends
An award-winning summer campaign for Skinny Mobile
Skinny Mobile were losing their biggest retail partner right before Christmas. To offset this, they needed a campaign that would grow their customer base over the summer. Skinny Mobile asked us to deliver.
Getting ready for the Freekend
Skinny knew that kiwis love staying connected over summer. And that having loads of data makes it easier to keep in touch. The idea was simple, offer customers the best summer deal ever – free data weekends. We named it Freekends for short.
Freekend in unexpected places
We produced creative for digital, social, OOH, press, and television, that generated results. Freekends also went outside usual channels and showed up in surprising places. We Freekends-customised dairies, guerilla marketing in malls, stickers on footpaths, and interactive billboards.
More about where Freekends was seen
Freekends in the air and in the supermarkets.
Freekends won gold at the Effies
The industry recognised the effectiveness of Freekends. At the 2018 Effie Awards, Freekends won three gold and a silver metals. It picked up gold metals for Short Term Success, Most Effective Integrated Campaign, and Consumer Services. For Best Strategic Thinking, it received a silver metal.
Freekends went super-well
Freekends was the most successful campaign in Skinny Mobile’s history. A whopping 48,605 customers joined Skinny Mobile, exceeding the goal by 20%. And all that done within budget and deadlines
"Platform29 are ready to go, jump through hoops and perform the ridiculous at the drop of a hat"
Ally Young, Skinny Mobile
Level 1, Shed 19, Princes Wharf
137 Quay Street, Auckland, 1010
+64 9 362 0951